![]() Online shopping generates return rates that are 3-4x higher than brick-and-mortar stores, so brands transitioning to digital-only strategies must consider solutions to maintain the customer return experience and contain the costs associated with increased return volume. 1Storied brands are shedding legacy store networks and embracing digital retailing in the process, they require services that can recreate the omnichannel experience that customers have grown accustomed to, particularly for returns. More than 9,000 retailers closed stores in 2019, a trend which has continued with more than 750 store closures already announced in early 2020. “Our Return Bar network will provide a consistent experience for Avenue shoppers who have come to expect the ease, speed and convenience of returning to stores.” “Avenue has been a leader in plus size apparel for decades, and we are thrilled to support their transition to becoming a digital-only brand” said David Sobie, CEO and Co-Founder, Happy Returns. “We expect Happy Returns’ solution for returns in person will help us succeed without a physical retail presence.” “Offering our shoppers Happy Returns for returning online purchases is a core part of our digital-only strategy, said Phil Ryan, CEO of Avenue. ![]() Customers can return Avenue purchases made online to any of Happy Returns’ more than 700 Return Bar locations nationwide without the hassle of printing, labeling, or boxing the return item. SANTA MONICA, Calif.-( BUSINESS WIRE)- Happy Returns today announced a partnership to provide in-person returns and reverse logistics for Avenue, the 37-year-old women’s plus size clothing retailer recently relaunched as a digital-only brand.
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